In a turning point within the Why Not Her? campaign to shift radio towards a more balanced and equal playlisting policy, that reflects the cultural vibrancy of the Irish music scene, it is announced today that BBC Radio Ulster + Foyle, Beat FM, Tipp FM, Clare FM and more commit to lead with Equality, Diversity and Inclusion in a landmark response to Gender + Racial Disparity. Following the path of Rte Radio 1 who are 50/50 Gender Parity.
Why Not Her? founder Linda Coogan Byrne commented
“We at Why Not Her? would like to thank everyone we have been working with over the past few months in Irish Radio who are leading the way as agents of change towards a more equal, diverse and inclusive landscape.
We also wish to thank Holly Cairns of the Social Democrats, Ivana Bacik of the Labour Party, Fintan Warfield of Sinn Féin and the Minister Catherine Martin and her Broadcasting and Media team for all their continued support in this campaign alongside the BAI who are committed towards positive change on the airwaves that represents and reflects the diversity of our Culture. It is our hope that legislative change comes fully into place to cement these positive transitions we are seeing across the broadcasting sector which will secure a solid restructuring that benefits us all and reflects the diversity of women and poc community in Ireland.
The below commitments have come in from various Radio stations across the country.
Martina McGlynn of the Playlist committee on Rte Radio 1 commented on Rte radio 1 being the only Irish station at total gender parity:
‘We strive for quality throughout our music schedules on RTE Radio 1. We really are spoilt for choice as there is so much wonderful Irish music out there right now. Nevertheless, we are acutely aware of and remain very mindful of gender balance and diverse representation across the music that we schedule. Ultimately, all of our presenters play a pivotal role in bringing a wide range of music to our listeners chosen for its distinct quality, and I’m delighted to see that quality represented equally in both female and male artists. Going forward, we will continue to strive towards equal representation across our music schedules’.
Paul McClean Head of Music from BBC radio Ulster and BBC Radio Foyle responded saying:
I’d like to once again place on record our commitment to increasing diversity across all of our playlists. We’re making progress but can always – and will – do better. Not just on playlists but also with the contributors we have on air.”
Niall Power Head of Music in BEAT 102-103 FM responded saying:
“I’m pleased to see our figures increase from 5% to 35% since the last report. It’s also very important to us that these are primetime plays so the artists are reaching as big an audience as possible. Variety and diversity matter. It’s been made somewhat easier by the quality of artists coming through like Denise Chaila, Lea Heart, Sophie Doyle Rider and Waterford’s Carrie Baxter!
Sarah Garvey Head of music in RTE 2XM and Pulse responded saying:
“I am absolutely committed to maintaining and improving our stations’ commitment to addressing both gender and diversity disparity as we move forward with RTÉ 2XM and Pulse into the future”.
Elaine Kinsella Head of music in Radio Kerry responded saying:
“I’d like to assure you of Radio Kerry’s commitment to supporting Irish female artists. As a full service station we play a diverse range of music across many genres including pop, rock, folk, country, classical and trad. Radio Kerry is committed to increasing airtime for new Irish female artists and will undertake regular self-assessment to ensure same.”
Kieran McGeary, 96FM and C103 Group Station Director responded saying:
“The station will continually strive to improve our diversity while balancing our licence requirements and the preferences of our audience highlighted through significant investment in ongoing music research.”
Stephen Keogh of Tipp FM and Clare FM responded saying:
I certainly commit to giving this new breed of emerging artists (male and female) plenty of increased airtime. We will continue to give heavy rotation to female Irish artists (as is currently the case) when releases are in keeping with our overall music policy”
CAITRÍONA NÍ BHAOILL, the Oifigeach Poiblíochta & Idirlín / Press Officer for RTE R na G responded saying::
We appreciate the huge importance of this topic, and we are supportive of female musicians. We have undertaken some analysis of our airplay data, based on IMRO returns. This showed that women solo artists, or groups with women members, accounted for 47.6% of the music played on the station over the period of one week.
Today FM, Rte 2fm, Fm104, 98FM and other stations chose not to respond publicly on this matter when approached by Why Not Her?
We welcome all in Irish radio to commit to Equality, Diversity and Inclusion on the airwaves across their music programming and current affairs shows. Please feel free to send in your commitment to change to firstname.lastname@example.org
Irish music charts and radio stations largely ignore female and BiPoc artists.
Before Imelda May’s ‘11 Past the Hour…’ album topped the National Album Charts this month, April 2020, an Irish woman had not been seen as a lead artist in the top album spot since Lisa Hannigan in 2016. It was with no help from Irish radio that Imelda reached the top spot. When Dermot Kennedy charted high (and post that period) he has reached over 490.42m radio impacts on Irish radio, Niall Horan reached 290.11m, Hozier reached close to 90m Imelda just reached #1 and is at 23.11m radio impacts.
Then we have a supergroup of 45 + womxn comprising of 32 acts and 7 musicians that joined together to form IRISH WOMEN IN HARMONY, lead by Grammy Nominated Singer-songwriter Ruthanne, who featured across the Airwaves on Irish Radio and the Irish Homegrown Charts last year with the successful release of charity cover song ‘Dreams’ (Cranberries cover) which raised over €300k for SAFE Ireland.
Why does it only take one man and a guitar to reach the same level of success on the Charts and across Irish radio? Why did it take so long for Irish radio to support Irish womxn on-air, and why did it take a collective of over 45 women to finally hear the female voice on the radio? These are questions we want to be answered.
Throughout the report you will find years in time where a woman never even featured in the Charts. The very same as our previous radio reports where 90-100% white male artists dominated the landscape of heavy rotation across Irish radio stations Top 20 Charts. This equates to years of exclusion, lost income and shattered careers.
Female musicians’ exclusion from radio playlists and the singles charts directly impacts on their ability to make a living as artists.
Aside from the Gender and Racial disparity towards Irish artists; Radio stations and the Charts show an extraordinary preference for international artists over homegrown ones. At the top of the charts, things are incredibly bleak for Irish artists, especially womxn. Over a four year period, between 2015 and 2018, only nine Irish chart entries hit the Top 10, only one of which was by a female artist. The top spot was an Irish-free zone from early 2015 up until late 2020 when Dermot Kennedy broke the run after his Late Late Toy Show appearance.
The Why Not Her? Collective urge Gender Quotas and legislative changes to be applied and introduced across radio to promote Irish talent across all genres, genders, race, orientation, with diversity, equality and inclusion at the forefront.
Radio play makes or breaks careers.
How do musicians make money?
Most musicians make the majority of their living from live performances at concerts and festivals and touring. Additional income streams include selling merchandise, licensing their music for television, film, video games, partnerships and through royalties received via radio plays. In 2017 for example, U2 earned $54.4m. Of that 95% came from touring and the rest from streaming and album sales according to Billboard’s Money Makers report.
Each time a song is played on the radio a royalty payment, or fee, is recorded for each play. The higher the radio station’s reach, the higher the payment can be. The main advantage though is that radio play increases artists’ visibility and allows more fans to discover them and download or stream their music.
Why are the charts so important?
The top music chart listings are based on the number of streams, downloads and physical sales of each song. The higher the number, the higher their placing on the chart. Many Irish artists build a strong following here and abroad but are never in the Irish charts. This is a critical issue as chart success opens doors to deals with record labels, becoming a support or headline act for gigs, festivals and touring. Irish artists have reported that they have lost possible record deals because they did not place high enough in the Irish charts because they weren’t played on the radio.
Who gets played in Ireland?
In this report, we see a direct correlation between artists who receive radio support, airtime and ‘heavy rotation playlisting’ and those who get booked for music festivals. The vast majority of these artists are young white men. Over the 20 year period covered in this report, there were 594 musical acts that achieved a total of 1,233 Irish chart entries, an average of 1.2 new chart entries a week. These artists were those signed to labels as well as those released independently.
How does this exclusion impact womxn?
We know that radio plays leads to streams/ downloads which leads to charts and they lead to gigs, touring and possibly being signed by a record table. Therefore, it’s incredibly difficult – if not impossible – for female artists to earn a living as a musician when they’re largely excluded from radio play and support.
It’s not that they’re not good enough, as we know because they’ve made it internationally or chart internationally, it’s that they are not given the same opportunities as white Irish men. Pillow Queens appeared on one of America’s most highly rated TV programmes, the Late Late Show with James Corden, in January 2021 but had never received heavy rotation on Irish radio despite reaching #20 in the Homegrown Irish Charts in Aug 2020. The door to the music industry is not only locked against women, it’s triple bolted, sealed and reinforced by the individual, structural and institutional bias.
How many women have been forced to leave the industry because they could no longer support themselves as an artist? How many stories and songs have been left unheard because radio tastemakers deemed them unworthy?
Imelda May, who just reached #1 in the Official Irish Album Charts, (the first Irish female since 2016 to do so) commented:
‘As expected this report is alarming. It puts outstanding artists at an immediate disadvantage merely for being female. How can a female artist have her music heard if she’s not played? How can a female artist reach chart success if people aren’t even aware her music exists?
I’m well aware of the answers to these questions as I’ve had those struggles and with immense workload and sheer determination, I’ve overcome with the knowledge I’m pushing ahead for all of us seeking equality in music. I wanted my success to prove a point that it can be done but my God it should not be so difficult or biased.
I simply want to hear talented artists with the ability to connect with me and move me. Musicians and writers are storytellers. We are a supportive community of women and men that already co-exist but only one half get proper AirPlay. I’m eager to hear all voices that speak to me regardless of gender, age, race or sexuality. Aren’t you? Art is art is art”.
CMAT is the first-ever female solo act to reach #1 in the Homegrown Irish Charts, a rare good news story for Ireland’s independent female artists. While talking to The Times recently said:“There are some male acts getting so much radio play and they can’t sell tickets to gigs. Stations say they’re playing what people want to hear, but who wants to hear it? There’s such a disparity.”Lesley Roy who is representing Ireland in the Eurovision this year commented: Firstly I’d like to say a huge thank you to Linda and the whynother campaign for pulling the curtain back on this very important matter in Ireland. I truly believe whynother and other groups of Irish female artists are pushing the needle in the right direction. With that being said there is no denying the bleak difference between male and female Irish artists in the Charts. I would love to see this as a positive turning point to use this awareness of the disparity to advocate for equality.
Founder of Why Not Her? Linda Coogan Byrne says:“We are tired of hearing the same homogenised sonic landscape on Irish radio and across the Charts. With the dissolving of the BAI this summer, now more than ever it is the right time to call for the enforcement of broadcasting license conditions where equality, diversity and inclusion is at the forefront and reflects Irish society and our modern Culture.
If we cannot see it we cannot be it. Look at what the BBC 50/50 Equality Project have done, they are setting the course for everyone to follow. We see a broad and diverse array of broadcasters and artists/bands across their playlists since we worked on the same campaign in the UK last year. Why are Irish broadcasters so slow to the draw?
Regular monitoring needs to be done and paid for by the government. Everything we have done has been unpaid and voluntary. But we will not stop asking the question Why Not Her? Because we have had enough.
Singer-songwriter and Ruthanne commented:“Reading this report is not surprising but incredibly depressing and such a sad day for Irish female artists. It makes you feel hopeless & incredibly uninspired. There is just too much talent in our country going to waste. Talent that deserves an audience, a platform that is on par with our male counterparts. Irish female artists that deserve to be able to make a living in our own country. Talent that has been silenced for too long. We all have a responsibility to create the legacy of Irish music to inspire the next generation. I hope we can come together and finally see how important it is to make the changes needed to champion our women in music. The time is now”.
“This incredibly detailed report is the result of a monumental amount of work from Linda and the WhyNotHer team, for which we at FairPlé are immensely grateful. While not surprising to any of us, it is none-the-less devastating to see the gut-wrenching truth behind these stark figures, so expertly laid bare here. The figures speak for themselves. This report forms an important addition to an ever-growing body of research, all of which points to the need for urgent change. Please be part of that change, advocate for change, listen and buy music that HEY is made by women and bipoc, go to gigs that value and reflect ALL of Ireland’s talent. And if you’re not happy with what you’re hearing and NOT hearing – turn the dial!” – THE FAIR PLE COLLECTIVE
>>>Rte 2fm finally reached 50/50 Gender Parity after 9 months, following the footsteps of sister station Rte Radio 1, the only Radio Station with total parity and diversity from the get go.
>>>Galway Bay FM & KCLRFM become the first 2 Regional Radio Stations in Ireland to have an Irish female act as #1 in their Top 20 Playlist charts.
>>> Dublin Station SPIN 103.8 becomes the first-ever Irish radio station to play 60% Irish female acts on their heavy rotation Top 20 Airplay charts and 40% Male.
>>> Dublin stations 98fm almost reach Gender Parity at 35% Gender Parity!
>>> TIPP FM shift from 100% all Male artists on their heavy rotation playlists to 25% female!
>>>Today FM finally include the voices of Irish women in their Top 20 heavy rotation charts, reaching 15% female artists and #1 artist in their Top 20 is Lea Heart!
This gives us so much feel-good vibes posting this!
Nationally: Rte 2fm finally reached 50/50 Gender Parity after 9 months, following the footsteps of sister station Rte Radio 1, the only Radio Station with total parity and diversity from the get-go. The parity also has reached superb diversity with 5 songs from the bipoc community included in the Top 20.
Today FM finally include the voices of Irish women in their Top 20 heavy rotation charts, reaching 15% female artists, still a long way to go, it signals positive change towards parity and inclusion with Soule still receiving plays on her hit ‘Love Tonight’, Elaine Mai receiving support on her new song ‘No Forever’ and Lea Heart leading with her song ‘Older’.
Regionally: Well done to Galway Bay FM & KCLRFM! They’ve become Ireland’s first Regional Radio stations to have an Irish female act – Lea Heart – as their #1 most played Irish artist on heavy rotation across their playlist in 2021, shifting the spotlight away from Dermot Kennedy, Niall Horan, Picture This and Gavin James along with predominantly 85% of male acts who lead the coveted the positions for the past number of years. TIPP FM also made the shift from 100% all Male artists on their heavy rotation playlists to 25% female! Beat FM continue to shift towards change with 40% gender parity, WLRFM who were 100% Male are now at 35% Female and iRadio are now at 30% Female.
Irish Women In Harmony graced the Top 5 and Top 10 positions last year in a groundbreaking shift towards Irish radio including the voices of domestic female acts from Ireland on their heavy rotation playlists. But this groundbreaking shift signals big changes to come for the shift towards inclusion and parity among Regional radio.
Why Not Her? welcomes the change and shift towards parity, diversity and inclusion across Irish Radio.
Founder and leader of the campaign Linda Coogan Byrne comments:
“It has been 9 months of phone calls, zooms and emails back and forth with Irish Radio Programme Directors, Presenters, Producers and Heads of Music and it is so wonderful to see all the conversations that have been happening back and forth leading us to this historic point in Irish Music where the female voice and the voices of the bipoc community are now being heard across the gate-keeping platform of the Irish Music Scene; Irish radio.
I know I haven’t been looked upon as anyone’s best friend in radio, and yes I have had some blacklists, threats and unsavoury messages, but it has all been worth it. After all, the only thing we are asking for as a collective, and me as a campaigner for Gender Equality and Diversity, is that womxn/women and the bipoc community of Irish citizens get the same fair and equitable opportunities white cis men of the Irish music scene have always got.
Thank you for beginning to see sense and realising that equality and diversity is the core of any evolving Culture and choosing to be agents of change now and for the generations of emerging artists to come. What you have done here will always be remembered and long may it last. However until we have proper legislative and policy changes this can stop and go back to 100-90% all white male artists on Irish radio, and we can not let that happen. We look forward to working with our Ministers and TD’s in order to secure this change is lasting”.
‘Led by music industry consultant Linda Coogan Byrne, global development executive Bernadette Sexton, and researcher and academic Dr Brenda Donohue, Why Not Her has now launched an action plan for Irish radio stations to implement in order to tackle the inequality.
Audiences want to hear more womxn on the radio, and artists want and need it too.
Irish radio stations now have an “exciting opportunity to become a global leader” by playing more high-quality music by womxn, and by including more diversity across their playlists.
In order to do so, radio organisations need to commit to equal representation on air, regular reporting of reliable data with measurable targets, and a commitment to be leaders and champions of change within organisations.
We implore radio stations and broadcasters to avail of the plan and incorporate it into their every day, committing to change.