About Us

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Why Not Her? is a campaign that is aimed at amplifying the voices of Womxn in the music, entertainment & the arts industry.

Thank you for taking the time to visit Why Not Her? today. We welcome everyone to the conversation, as its one that should be had. The topic of diversity, inclusion and gender equality is an important issue in our society and culture today.

Despite significant progress towards womxn’s economic independence, womxn are still economically disadvantaged in many ways.

In our first series of reports, we have brought light to how disadvantaged womxn in the music industry are in Ireland & the UK in comparison to their male counterparts by publishing a series of Gender Data reports. There are many more to follow. But these reports have set the precipice for a lot of change to come, setting off one of the biggest and most historic equality and diversity movements in Irish and Uk music industry history.

We are hoping that by creating awareness around womxn’s inequalities in the areas we highlight (such as gender disparity on the airwaves), a better ease and possibility of legislative change can occur with data empowered studies for anyone or organisation whom may wish to take matters further.

We have learned that data is power. And with these data research studies and reports, we wish to empower you to be the change you want to be in the world, your community or country.

Womxn are still far less likely to be in the labour force and more than four times more likely to work on a part-time basis than men.

In Ireland, across all workforces, womxn on average earn less than 14.4 % than men and are less likely to work in occupations that are highest paid. Womxn are 25 times more likely to look after their home and family and leave behind their ambitions.

In late June, while Ireland & the UK was gearing up to return to some semblance of a new kind of social normality post-Covid_19, many people were hoping that the pandemic would remain the major news story of the year.

This wasn’t to be the case as we have seen the swelling in surges of human rights, domestic & sexual violence/abuse, and racism issues come to the forefront across media in breaking news stories. From the devastating loss of George Floyd and the #blacklivesmatter movement that ignited all over the world to the #MiseFosta, #GenderDisparityRadioIre & #MeToo movements, the general consensus is that we have had enough.

Many erudite articles covering these movements have been written and shared by people, acting as a great resource for learning about the difficult topics we face in society today. And it is time we stopped and listened with open ears as to how we can do and be better.

With the above in mind, we felt it was time to publish data reports outlining the gender disparity that exists on Irish & UK radio towards female musicians and fronted bands/acts.

The data report was put together by activist Linda Coogan Byrne with the help of Folk Singer and Artist Áine Tyrrell on the graphics on the Irish report and Linda Coogan Byrne and Nadia Khan of Womxn In CTRL on the UK Report.

We launched the first report on June 24th and it went viral, and the Uk report followed in August to be viewed, shared and exposed to close to 66 million people, as well as trending 5 times on Twitter and being featured in most of the press publications in Ireland and some of the largest publications in the UK. It exposed a harsh reality that womxn in Ireland & the UK music scene face in the professional playing field. We have just released a follow up report in Jan 2021 on the changes that have already occurred across radio in Ireland since the initial report findings and campaigning commenced in June 2019. See full report here: https://bit.ly/2KAR1qs

The thing is this: our diverse talent has always been there, and now through live performances, increased awareness, Spotify playlist inclusions and TV placements, we are getting to hear it but wouldn’t it be brilliant if radio start supporting more womxn? Radio plays a vital role in truly breaking an artist.

We are here to try to ensure that a gender quota and gender equality is realised by enabling those who wish to challenge the government or seek legislative change and arm them with data and facts.

When we come together as a united force of people from all creeds, gender, colour, age and orientation who are no longer accepting inequity and gender bias; anything is possible and we should never ever be afraid to ask the question why not her?